I’ll help you create
a tasteful food brand that captivates your audience and builds strong connections.
CREATIVE SERVICES
Final stage, we wrap up your project. I provide you with all of the design files and brand style guide for future reference.
With your strategy in place, we move to the design stage. This is where your brand’s visuals come to life—logos, color palettes, typography,
and more.
Next, we will craft a customized strategy that defines your brand's vision, voice, and positioning. This blueprint ensures every design decision is aligned with your goals.
We start by getting to know you with a brand questionnaire. You will be provided with a customized client portal. This hub will show you every step of the way for your food brand project.
Offboard
Launch
Design
Strategy
Onboard
5
4
3
2
1
My creative approach is based on the idea that simplicity is the ultimate sophistication. I approach my work with simplicity, creativity and fun in mind. My process inspires deep thought while keeping things fresh, approachable, and easy to understand.
My Creative Process
After final refinements, it’s time to launch!
I will prepare all deliverables and ensure you’re ready to introduce your new brand identity or cookbook to the food world.
- Brand Questionnaire
- 1:1 Project Kick-Off & Offboarding Calls
- Client Portal
- Brand Strategy/Messaging:
Mission Statement, Vision Statement, Unique Selling Proposition (USP), Tagline, Target Audience, Brand Values, & Brand Descriptor Words - Creative Direction:
Mood Board, Color Palette & Typography - Brand Identity Logo Suite:
Primary Logo, Secondary Logo, Tertiary Logo, Monogram Mark, Tagline Mark, Custom Icon/Illustration (optional), Brand Pattern & Style Guide - 2 Rounds of Refinements
What's Included:
For food entrepreneurs who are ready to go all-in. This package covers everything, from brand strategy to a complete visual identity.
Gourmet Brand Experience
FULL-SERVICE BRANDING
Timeline: 6-8 Weeks
- Brand Questionnaire
- 1:1 Project Kick-Off & Offboarding Calls
- Client Portal
- Brand Messaging:
Tagline & Brand Descriptor Words - Creative Direction:
Mood Board, Color Palette & Typography - Brand Identity Logo Suite:
Primary Logo, Secondary Logo, Monogram Mark, Tagline Mark, Brand Pattern & Style Guide - 1 Round of Refinements
What's Included:
An intensive branding service that provides brand messaging and visual brand needs to kickstart your food brand on a four-week timeline.
Tasteful Brand
Intensive
STANDARD BRAND FOUNDATION
Timeline: 4 Weeks
- Brand Questionnaire
- 1:1 Project Kick-Off & Offboarding Calls
- Client Portal
- Brand Messaging:
Brand Descriptor Words - Creative Direction:
Mood Board, Color Palette & Typography - Brand Identity Logo Suite:
Primary Wordmark, Monogram Mark & Brand Style Guide - 1 Round of Refinements
BUDGET-FRIENDLY
A basic essentials branding services that provides
simple messaging and visual brand (wordmark only) needs to kickstart your food brand on a three-week timeline.
Timeline: 3 Weeks
What's Included:
Brand Essentials
Starter
- Cookbook Brand Questionnaire
- 1:1 Project Kick-Off & Offboarding Calls
- Client Portal
- Brand Messaging:
Brand Descriptor Words - Creative Direction:
Mood Board, Layout Mockups, Color Palette & Typography - Self-Publishing Assistance:
Assistance with getting your cookbook setup on Amazon KDP. Also, can provide print files for other platforms like Mixam, etc. - 3 Rounds of Refinements
What's Included:
My studio specializes in self-published cookbook design. After publishing two of my own, I know how to bring your cookbook vision to life, from start to finish. Services can include brand identity design and additional add-ons.
Signature Cookbook Design
SELF-PUBLISH COOKBOOK DESIGN
- Template Only Options: See my Investment Guide for more details on pricing and timeframe.
- Ebooks: Add-on service only with a design package.
Timeline: 8-10 Weeks
Eager to work with me?
I've got all the juicy details.
services & investment guide
Get my Services and Investment Guide to learn more about my services, creative process, pricing, and how we can work together to build your tasteful food brand.
Frequently Asked Questions (FAQ)
You Ask, I Answer.
The Creative Zest works with the following type of clients:
• Food Bloggers
• Restaurants
• Bakeries
• Cafés
• Food Brands
• Nutritionists
• Personal Chefs
• Food Copywriters
• Others in the Food Industry
• Food Photographers
• Food Stylists
• Dietitians
• Executive Chefs
• Recipe Developers
Each project with The Creative Zest involves a free consultation call to determine your goals, vision and a custom proposal with details and service options for you.
Since every client's project is different, this initial call is crucial to discuss your needs, preferred investment of choice and your goals.
I'm happy to serve clients with various budgets with a wide range of design services to meet your needs. Most of The Creative Zest projects are in the four- or five-figure range.
Even if you're not sure whether your budget matches up with my pricing, I encourage you to still reach out. I often create custom packages beyond those on my main services menu for those wishing to remain budget conscious.
Discovery calls are meant to be as an opportunity for me to learn about you and get curious about how working with my studio can help add more flavor to your business. These calls are a casual and valuable time for you to explore and discuss what you hope to solve.
It starts with learning more about you and your business/brand, your journey, what inspired you and what you love to do.
Then, I'll ask more about project goals, what problems you are encountering, what success looks like to you, and what kind of return on your investment you hope to gain.
Next, we'll discuss investment in ranges, package options, discuss your budget (if you have one), and talk about estimated project timeline.
Lastly, we'll wrap things up by discussing the proposal process and what things look like moving forward.
My creative philosophy embraces simplicity, creativity, and fun. My process inspires deep thought while keeping things fresh, approachable, and easy
to understand.
I have more than a decade of marketing and design experience. I relish the opportunity to help our clients succeed. My diverse background allows me the flexibility to think outside the box and provide a fresh perspective. It's like getting an experienced creative consultant along with the designer—what a great value!
I create a culture of warmth and positivity. I draw inspiration from my clients’ drive for their brand. I use my curiosity to find creative solutions and I am dedicated to delivering top-notch, juicy results to help your brand grow.
I value my relationships with my clients, provide high-quality design solutions and strive to create harmony between business and life. I ensure every client project is given thoughtful consideration and handled with care.
Get the Ultimate Food Brand Checklist. It's designed to help add value to your brand. There's a mystery bonus lemon recipe too!
Add Extra Flavor to Your Brand
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