COOKBOOK DESIGN

A former attorney and mom of three turned wildly popular recipe developer, Blair Lonergan has built The Seasoned Mom food into the ultimate go-to destination for millions seeking reliable, budget-conscious, family-loved recipes. Through her practical approaches and a modern spin on Southern classics, Blair thoroughly tested recipes and cooking tips have resonated with busy home cooks across the country for over a decade.

Blair hired Ashlee to help bring her cookbook dream to life and also create a dream front and back cover. Ashlee took the time to listen to Blair's brand story, pain points, and overall direction she was seeking. She was able to design a front and back cover that encompassed Blair's food blog brand style inspired by Virginia's rich traditions, changing seasons in the Blue Ridge Mountains, and her family's farmhouse life. The cookbook embraces the charm of the south, gingham patterns and brand colors to tie everything together.

The Seasoned Mom Cookbook has over 100 family-friendly recipes with a Southern flair. It has pictures with every recipe, and 34 of the recipes are completely brand new. A great cooking guide for any day of the week.

Projects Included: Cookbook Design

“Professional, efficient, and positive! It was such a wonderful experience working with Ashlee."

BLAIR LONERGAN, THE SEASONED MOM

"Ashlee was a joy to work with from start to finish. She took my dream for a cookbook and turned it into a reality! She was always professional, responsive, and helpful. Such a great experience!

I never had someone invest so much thought, time, and genuine interest in getting to know me, my brand and my values. Ashlee exceeded my expectations and hit my cookbook out of the park. I highly recommend her creative services."

"Ashlee was a joy to work with from start to finish. She took my dream for a cookbook and turned it into a reality! She was always professional, responsive, and helpful. Such a great experience!

I never had someone invest so much thought, time, and genuine interest in getting to know me, my brand and my values. Ashlee exceeded my expectations and hit my cookbook out of the park. I highly recommend her creative services."

BLAIR LONERGAN, THE SEASONED MOM

BACK TO PORTFOLIO

Ranking in
"Southern Cooking" Category
(Amazon, Sept. 2025)

#13

Ranking in
"Budget Cooking" Category
(Amazon, Sept. 2025)

#7

The Seasoned Mom Cookbook is available now on Amazon in Hardcover, Paperback and Kindle.

VISIT BLAIR's Blog
ORDER YOUR COPY
Where Flavor Inspires Design
🍋
Where Flavor Inspires Design
🍋
Where Flavor Inspires Design
🍋
Where Flavor Inspires Design
🍋
Where Flavor Inspires Design
🍋
Where Flavor Inspires Design
🍋
Where Flavor Inspires Design
🍋
Where Flavor Inspires Design
🍋

Collaborations for culinary creatives and tastemakers who want to stand out. Let’s create something delicious together.

LET'S COLLABORATE

© 2024-2025 THe creative zest, llc. all rights reserved. privacy policy. site by THE CREATIVE ZEST.