Sucré Jolie is a New Orleans patisserie concept that blends timeless French elegance with a touch of modern joy. Meaning “pretty sugar” in French, the brand was designed to embody both beauty and indulgence delicate pastries.

With a rich plum and pastel palette (inspired by a Mardi Gras color palette), graceful typography, and playful fleur-de-lis details, the identity captures the balance of sophistication and whimsy that defines the Sucré Jolie experience. From the first glimpse of its packaging to the last bite of a macaron, Sucré Jolie invites customers to savor life’s little luxuries with elegance in every bite.

Projects Included: Brand Identity • Packaging